Is Your Marketing Connecting With Your Ideal Client?
Strategic Funnel Marketing can help scale your business in a way that leverages your time, money and team.
How We Rumble
Your funnel is the unique buyer journey that is designed for your business to client relationship.
Find your people
Campbell’s Soup wanted a spaghetti sauce (Prego) for the masses, but what they found through a legendary foodie psychophysicist, was people actually like 3 types of sauces and one of them; extra chunky spaghetti sauce, was not being made by any of their competitors. Taking advantage of this opportunity Prego launched an extra chunky sauce which immediately took over the spaghetti sauce market and generated $600 million in profits over the next 10 years.
That is why you need to segment your audience, you will find the blind spots.
The beauty of now is that segmentation can be done by Small Business owners to grow their business.
How We Work
Imagine that your marketing could get inside the head of your ideal client and they would be so excited that they have finally found a business that gets them. That is the power of audience segmentation.
Your Social Media Plan
Product/Service, B2B [business to business]/B2C [business to client] developing your content on your website is fine but you have to go where your clients are already ‘hanging out’. Identify the right platforms, develop the communication plan and then be amazing to deal with. Reduce the friction.
A strategy that works for one business isn’t going to necessarily work for yours, there are so many softwares, tactics and ultimate winning strategies. But you need to know, what is the right next move for your business. A good business strategy is akin to a chess game, reverse engineering your moves allows you to know the next right step.
Get TO Know Your Business
We get to know a lot about your business to better understand your clients, your sales processes, your business’s magic sauce.. We become a marketing version of you.
People are more likely to buy from you when you teach them something. So once you have them interested in you, it is about that ongoing conversation to keep them engaged and offer value. 70% of people who visit your site do not buy the first time round, your strategy = relevance not pester.
Adwords has some real power behind it when you have the right elements in place. A good Adwords campaign should be delegated to an agency that just does that. We work alongside one that has given our clients amazing results, increasing their market share by 30% in under 6 months.
Initially, we choose a high need hook for your clients and get some runs on the board with the new strategy. Test, refine, re-test, grow it by amplifying and building on it.
CRM - You need 1
Good customer service = know your audience, we know more about your client base through good data, all that data needs to go somewhere. The best place for that is a CRM, customer relationship management, software that fits your business. If you don’t have one, you need one.
A visitor to your site will rarely convert on the first visit, with paid remarketing strategies in place you can also nurture and educate the right clients for your business using Email Marketing. This is a low cost way to stay in front of mind with your clients and also to leverage the campaigns you run for your business each season.
Your website is a valuable tool in your digital plan, you can leverage your marketing strategies – organic or paid with a relevant landing page, a hook to obtain contact details from the right segment of the market that gets your business.
Organic Reach – SEO results in keyword search when people want to find answers/products online, most times make up a large component of how people find your business. Depending on your market, it can be a crucial tool to find customers who want what you offer without it being dependent on you having a paid advert running. It’s one of the tools that should be in your tool belt for business growth. Storytelling peppered into SEO strategies will make it easier to make a connection with your clicks to your site.
When your content taps into the way your clients think, your sales will be easier.
Designed right, each page on your website speaks to the people who make the decision to engage your business. Each page has a purpose in the education process of your clients to take them from curiosity, alleviate doubt, build trust, take an action = make a sale/fill out a contact form. Therefore the copy, the graphics and the videos [content] need to speak to your client and answer their questions so they will give you their attention [and details and get onto your email list].
Today it takes 16 touchpoints (branded messages) – a composite of website visits, Facebook or Adwords ads, email, videos watched or Google searches before a click will become a client. This is why you need a communication strategy, this is the element of your funnel that allows you to have the 2nd, 3rd, conversation with your visitor.
So what does an online communications strategy look like? It is a curation of stories and pictures (videos) that stick with people because we, you, stand for something. For your brand marketing (educate strategy), you share stories and pictures that has meaning to your market. For your direct marketing – you do the decision aspect of the strategy.
To continue your clients journey you need two things;
- Have something to invite them to = something of value you can offer that will persuade them to give you their contact details so you can let them know a little bit more about your business over time. Nurture emails = education/information of your service/product through your newsletter which you send out weekly, monthly, biannually whatever suits your business buyers cycle.
Small Businesses that adopt some form of automation; CRM, Email, Remarketing Campaigns, are more likely to scale with lower costs.
2. Or re-marketing through social media with campaigns that are relevant to the pages they landed on, on your site. Keep the context in your communications so that the message is consistent and relevant.
Your content should always educate, targeting your ideal client with campaigns that you run through the year.
That which is measured can be improved, leveraging the measuring in the data, allows us to develop a strategy from the clients’ patterns.
Scale My Business Strategy
Success is different for each business, some need 100’s/1000’s of clients to grow, some need 5-10 per month to keep their client stream consistent, each has a different funnel (sales and marketing) automation strategy.
But the objective of your business is the same, to change the way your clients think about what you do, so your marketing finds and nurtures visits in clients. Marketing and sales automation through a great funnel is the medium to help you do that. You get to know your clients better with each passing click, like, share and buy.
Ordinary things consistently done, produce extraordinary results. Keith Cunningham
The elements of a good funnel are by offering the right information at the right time. Each step to your funnel, you are teaching, asking for a commitment, learning what the client wants, so that you get to make the next step – the drip by drip strategy to getting them to buy, commit and come back.
We, you, get to figure out, step by step on how to not only capture the attention of your clients but keeping it and being relevant and resourceful at each step. A great funnel adds value to your business now and at the point of sale if that is in your plans.
When you come onboard with rumble media, if there is a way that you can use your internal staff to edit sections of your website, learn how to use software that automate your marketing and sales processes, we make sure that your business is supported to learn how to harness the power of new software.
There is so much to do in the digital presence of your business, having an internal stakeholder being at the helm of learning the way this software are integrated into your business is how we utilise customised videos to make sure you have a resource of how to’s when it comes to using the new systems.
Once you become a client of Rumble Media, we are always at hand with a team that works 24/7 that can help you with your project. Our team can help you out a little or a lot, depending on how much technical or strategic support your business requires.
The technology leap is an ongoing learning curve and we like to offer our customers the peace of mind to know that we are just a text, message, Zoom, email or Slack message away.
Peace of mind of how you can navigate growing your business with marketing and CFO advice is right here at your fingertips.
Our Strategy Sessions
Would you be interested in having weekly/monthly strategy calls with Irene, to be able to guide you through developing a funnel strategy that will help you scale your business quicker than going it alone? One of our business mentors wisely said, spending time learning tech = loses you money, your focus needs to be on what you are good at. This could be the right fit for you, let’s talk.
Done For You Service
Ready to reassign your marketing budget to digital marketing and require a team to develop and implement a strategy for your business to grow with systems that can be refined over time with real data to support the next best move? Let’s find out if we are a good fit!
I Don't Know Where To Start
I’ve found that our smartest decisions come from understanding and connecting with our customers. Melanie Whelan – CEO of SoulCycle [Harvard Business Review 2017] This is the foundation of a great business and marketing strategy, being relevant to the people who get what your business offers. When you have a funnel strategy that is designed to speak to those people who make up your tribe, it takes time, your strategies will last and can be built upon. Find out who you are for, that is a great place to start.
Which Social Platform
Depends on your product/service and whether you sell to customers [b2c] or businesses [b2b]. Go where your customers are, find the platform; online or offline that already has your clients attention and then build up your presence there. We advise that we work within one, smash it out of the park on that platform, then move onto others. Build a house of bricks, not sticks.
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Digital Marketing Strategist
I help Small Business owners navigate marketing and communication strategies by designing and developing the little steps in order to get to the big results. After a degree, the main lessons came from working to transform business marketing and sales strategies and spending time testing and observing online marketing strategies that are impressive. I love business and I love helping small business owners identify what you need to streamline and help you see some dots that you didn’t notice before to make a better business.
Cari has 14 years of content generation and strategies experience and she works in an efficient and strategic way to get your business content optimised for organic reach in Google and speaking to your audience wherever they are in the buyers journey.
Cristalyn manages our team overseas, she works on WP website development, content generation and VA tasks. She works just as hard as everyone else in the team if not more. Her team keeps things moving along in the right direction. #gsd
Business Growth Strategist
David is a business change strategist, more than your average registered CPA. As we make our clients super busy online, David offers business development strategic advice to our clients to help them scale and template their systems and processes. He has managed Small Family run Businesses to large corporate structures, he can take a mess and turn it into a masterpiece in no time.
“You have more leverage than ever before, and probably ever again. You can reach more people and change more minds, enable more connection and possibility than ever before. Let’s not waste it, because we are afraid’ Seth Godin
Most business owners just need a pivot or tweak to what they are already doing to take their business to the next level. What we specialise in at Rumble is we help identify what blindspots you have in your business, your clients and your funnel and resolve that with the main objective being increased market share and sustainable business growth.
We work with a few clients at a time, so let’s get to know if we are a right fit. Reach out and tell us a bit about what your business.