Believe it or not most businesses don't have good data set up for their business to track what makes their business tick.
But to get the most out of your marketing dollar knowing what content works on what channel is the fastest way to grow your business with a good content plan that allows you to optimise your marketing efforts.
The timeline for each build is the only thing that is consistent, 1 week to plan, 1 month to build, 1 month to design a custom dashboard that provides you with dynamic information about what makes your business tick.
Plan What To Track
The first step is looking at the flow of information on your website, each site audit we do is unqie as it is a blend of information heirarchy, how you lay out the information on each page, information above the fold, length of page and what actions you asking your audience to take.
We take this audit and build a template of triggers, elements to capture and then the tags that send the activity on each page we want to capture. Yes there is such a thing as too much data which is why we check your existing analytics for signals and then build tags that filter out tyre kicker clicks and focus on quality 'almost bought' interested clicks.
The key reason we do this is because no two builds are the same, your content and customers have a unique click story that we work to uncover. And the first build is focused on getting quality data into your Analytics, over time we build on that to do better builds for cleaner data.
With our plan well thought out, then we build out what is needed to grab the click and engagement bahviour of your audience into your Google Analytics so we can start finding patterns and trends for optimisation and insights.
Build & Test
We go through and develop the key triggers and tags that make the Google Tag Manager container we set up for your business for tracking engagement that matters to your business. This provides information that we frame into reports and dashboards for the reporting stage.
We do an audit of your Analytics and tidy that up before we get onto dashboards in Google Data Studio which is a much simpler way to look at your data form your website. Some marketers and owners find it easier than going through and trying to find the answers in Google Analytics.
After 30 days the data populated from our build will give us information that we use to build out key features in your Analytics account that we use to push that data into a well designed Google Data Studio dashboard so you get to use that as a way to answer questions about campaigns, content, SEO changes to monitor KPI's & to take strategic actions in your business.
Google Data Studio dashboards are set up to answer and report on the KPI's and benchmarks that matter in your business. This is discussed in the planning process so that by the time we get to this stage all the relevant behaviour and data has been mapped to push into your dashboards for easy diagnosis on the outcomes that matter.
With each new dashboard we make sure that you have the information at your fingertips to ensure your benchmarks are being monitored and that patterns and trends in campaigns and your marketing calender
Basic Tag Manger Set Up & The Results To Expect
Free Analytics Training – A Site Audit and Cool Features To Use
How We Work; Plan – Build – Report Part 1
Rumble Media is a boutique agency that works in a deep way with our customers. That means we will focus on you exclusively while you’re with us. It also means we’ll let you know our timeline once we’ve had a chat to ensure you’re able to plan around us.
Ready to dig in and find out more?
Our discovery call gives us a peek under the hood of your business. On the call we'll talk about what goals, objectives, new data and google Ads you're interested or know you need asap. Remember: good data is what makes good businesses great.
Please fill out or form and tell us a bit about you and we will let you know if we are the right people to help you.