- Contact Info
- PROJECT OVERVIEW | what?
What is the outline of your project; what are your objectives
Who will your customers become, what state are they in before and after they use your product.
- CREATIVE GUIDELINES
- What existing design components of the project are required? Ie. styleguides,colors, fonts, look and feel, etc..
Taglines, slogans, body copy requirements that need to be
List any printed materials! Share Google Drive or Dropbox Folder with previous marketing material in it. Thanks
What marketing have you done online? Share in a Dropbox or Google Drive folder
For websites or Social or Search marketing - [if known]
List items needed and deadlines (Social or Search Campaigns)
List current platforms & outcomes
include your URL here.
- TARGET AUDIENCE
If not clear please advise that this needs more work.
Who are you trying to reach with this specific project?
What do you want them to do? Call, email, download, book an appointment, sign up, join, etc..
- COMPETITIVE ANALYSIS
Insert competitor URL's; we use this to review their ads online.
Define the key benefits of your product, describe its value, and desired target audience take away and how it’s different
from the competition.
- IMAGE REQUIREMENTS
Supply any Photoshop PSD or Ai Files so we can use that as a template
If you have a Dropbox or Google Drive of approved images, this will help us understand your brief faster.
YouTube/Vimeo Channel links