CREATIVE BRIEF

  • Contact Info
  • PROJECT OVERVIEW | what?
  • What is the outline of your project; what are your objectives
  • Who will your customers become, what state are they in before and after they use your product.
  • OBJECTIVE
  • CREATIVE GUIDELINES
  • What existing design components of the project are required? Ie. styleguides,colors, fonts, look and feel, etc..
  • Taglines, slogans, body copy requirements that need to be included
  • List any printed materials! Share Google Drive or Dropbox Folder with previous marketing material in it. Thanks
  • What marketing have you done online? Share in a Dropbox or Google Drive folder
  • For websites or Social or Search marketing - [if known]
  • List items needed and deadlines (Social or Search Campaigns)
  • List current platforms & outcomes
  • include your URL here.
  • TARGET AUDIENCE
  • If not clear please advise that this needs more work.
  • Who are you trying to reach with this specific project?
  • What do you want them to do? Call, email, download, book an appointment, sign up, join, etc..
  • ATTITUDE
  • COMPETITIVE ANALYSIS
  • Insert competitor URL's; we use this to review their ads online.
  • Define the key benefits of your product, describe its value, and desired target audience take away and how it’s different from the competition.
  • IMAGE REQUIREMENTS
  • Supply any Photoshop PSD or Ai Files so we can use that as a template
  • If you have a Dropbox or Google Drive of approved images, this will help us understand your brief faster.
  • YouTube/Vimeo Channel links
  • SCHEDULE
  • NOTES
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