social media marketing and email campaign strategies graphic of bullhorn and social icons

Email Marketing Campaign Strategies

WHEN YOU CONNECT WITH YOUR AUDIENCE, PEOPLE START TALKING ABOUT YOUR BRAND.

A strong email marketing campaign strategy helps your brand build trust and show authenticity with the people that matter most to your business — your audience.

Marketing automation software

Anything from an auto responder to a purchase, post purchase engagement or request for a review, allows you to better connect with customers.

We identify gaps in your online communication so that you can spend more time on the service end of the engagement with your clients.  With the automation of your sales and nurturing freeing up your time, you can learn more about customers, build brand awareness, increases online sales and keep them informed about promotions and events.

EMAIL MARKETING CAMPAIGN STRATEGIES

First comes the understanding that an email marketing campaign can be used for a variety of purposes. You can start with informational emails. These include company newsletters with product updates, event notifications and promotions. Then you can set up trigger emails to automatically sent to someone who takes a specific action on site.

By combining social media with your email marketing campaign, you create a coherent marketing strategy. Research shows that when both a social post and an email are sent to a person it creates an impact. You could see an increase in engagement of over 20% of what you would get if you only did one or the other.

For instance, promoting your blog on social and creating lead-magnets within that blog to encourage newsletter sign-ups help build up your list. This will also keep you top of mind with those most interested in your products or services.

Lead magnets are an important part of any email marketing strategy.

Lead magnets

The valuable offer you make to a potential customer on your website in exchange for their email address and contact information. They help build targeted lists of people you know are interested in what you have to offer. Depending on the action a person takes on your website in response to a lead magnet, then you can funnel them into a lead nurturing campaign.

Lead nurturing emails

Follow up emails that contain targeted content that specifically relates to the action someone took on your site. Then the emails you send will nurture leads through your marketing funnel and further down the path towards purchase.

Rumble will help you develop new email marketing campaign strategies, design templates and build lead magnets to help convert leads into customers.

email marketing campaign strategies graphic of phone and social icons

Successful email marketing campaigns build trust, help you target new markets, define different audience segments and promote your business and solutions.

If your email marketing campaign strategy needs a boost, Rumble can help.

OUR SOLUTIONS INCLUDE:

  • LEAD MAGNETS
  • EMAIL NEWSLETTER CREATION
  • EMAIL MARKETING CAMPAIGNS
  • SOCIAL CONTENT STRATEGY
  • CAMPAIGNS AND PROMOTIONS
  • FACEBOOK ADVERTISING

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irene@rumblemedia.com.au