Improve SEO for Higher Search Rankings
SO…YOU WANT TO IMPROVE SEO IN ORDER FOR YOUR BUSINESS TO COME UP FIRST IN GOOGLE SEARCH RESULTS.
The goal of every small business online is to turn up in search results when a potential customer is looking for a product or service that you offer. In order to understand SEO, we’ll need to start with the basics.
What is SEO?
SEO or “search engine optimization” is the process of getting organic (free) traffic to your website from the search results on search engines such as google, bing, yahoo, etc…
There are many aspects to SEO. SEO isn’t only a matter of making sure your site is structured in a way that search engines understand. Factors also include the speed of your site, the keywords you use and the relevancy and consistency of the content you create.
But SEO isn’t just about building search engine-friendly websites, it’s about making your site better for your audience with the content you are creating.
You can’t improve SEO without great content.
Before diving into the technical aspects of search engine optimisation, you have to have supportive content that is relative to what people are searching for. Your content is a means to connect with your customers in an engaging way that directs them to the solutions you provide. Your site should have landing pages with the different services or products you provide and blog articles that share your knowledge and address common issues related to your products. Learn about content marketing.
BUT…No matter how good your content is, if it’s not on the proper platform and optimised for search engines…no one will ever see it. It would be like buying a car with no gas tank. Car looks great, smells great, has all the bells and whistles but it doesn’t run. When you are focusing on organic reach, your website must be optimised properly in order to increase search rankings and generate quality leads to your site.
Structuring your site properly to rank higher in search results
- Create a Strong Keyword Strategy
- Develop Enticing CTA’s (call to action)
- URLs Should include Keywords and be Short & Sweet
- Images Should be Optimised with Proper Tags and Sized Appropriately
- Meta Descriptions Need to Be Added to Every Page and Article
- Your Site Map Should be Up-to-Date
- Site Load Time Should Be Super Fast
Combining the proper technical aspects of search engine optimisation with great content will help you reach more of your customers. If you are new to SEO, it is easy to get overwhelmed, but these fixes are typically quite simple to tidy up. If you need help with your search engine optimisation strategy, we’d be happy to explain what everything means along the way and have everything up to date in no time.
Rumble Search Engine Optimisation Solutions include:
- RESPONSIVE WEBSITE DEVELOPMENT
- KEYWORD RESEARCH
- META COPYWRITING
- LINK BUILDING
- SOCIAL MEDIA INTEGRATION
- APPLICATION DEVELOPMENT
- SEO COPYWRITING
- PAY-PER-CLICK MARKETING (PPC)